Magnus Delivered

After some long bottling days, we're packaging Magnus into kegs and it will begin to fill growlers later today.  

Magnus, a burly Schwartz, that acquired a very balanced and smooth character over the course of last two months, came out very well.  You'll find some deep chocolate and coffee notes with hearty malt and hop flavor.  It is available at our brewery store in 22oz bottles and in growlers.  

Beginning next week it will be available in stores around town and at select draft accounts.

Magnus is a great Halloween release that will be gone as quick as it came so be sure to experience it before it fades away..

Half Acre Beer Co

Chicago, IL

Magnus

In celebration of Magnus, the jacked-up Schwartz beer we’ve been raising for the last seven weeks, we made ourselves a bang-up lunch, opened up the garage door and sat in the autumn sun to take it down.  Lets discuss it:

 

On our paper plates a passer-by would see Prosciutto, and not some low-rent Prosciutto found pre-sliced in bad packaging, but thin slices carved from a whole slab of Proscuitto smuggled over from Italy in the luggage of friends.  Beside the Prosciutto was a Mortadella (the Italian, workingman’s boloney that also entered the country as contraband) sandwich with cheese, olive oil and balsamic vinegar between two freshly sliced pieces of bread baked.  The anchor was some homemade pasta with olive oil, cheese and cherry tomatoes. 

 A fine lunch with workmates enjoyed in what will likely be the last of the warm weather while the neighborhood strolls by is a treat. 

 This week we bottle and keg Magnus.  We’re really looking forward to this and can’t wait to invite you guys to try it.  Keep a look out, the time is rapidly approaching.

 

Cheers,

 

Half Acre Beer Co.

Chicago, IL

Today's Hunt, Etc

Everyone at Half Acre is charged up because the new store & tasting area opened at our brewery.  You can now come to the brewery to sample some beer and buy brew to go.  We have 6-packs, 22 oz bottles, growlers (1/2 gal. jugs / mason jars), 1/6th bbl kegs and 1/2 bbl kegs.  We'll have scheduled tours Friday's at 5:00, so come check out the brewery, sample some beer and get some to go.

 

We’re bottling Daisy Cutter Pale Ale in 22’s today, so by the time you get free of employment you can pop into the brewery and get your weekend started off correctly.

 

Today's hunt is a little different.  In honor of the new Half Acre Truck rolling around town, the truck is this week’s capsule.  If you haven't seen it, keep your eyes peeled and camera / phone out.  The first five people to send us a new photo that we haven't seen - and we'll know if you didn't take it - will get some free beer.

text  773 3351 5709 or email gabriel@halfacrebeer.com

 

Good Luck,

 

Half Acre Beer Co

Chicago, IL

The Mail

We get a LOT of emails and letters from folks that collect coasters, labels and bottle-caps.  It's a very passionate group.  Sometimes we'll get contacted from collectors abroad.  I received this note today and thought I would share it.  Not sure why, but this one struck me as interesting.

Dear Ladies and Gentlemen,

The web-site seems to be clear and readable, what is very important for an older man. That’s very good, that I can find a lot of interesting information concerning your products and technology. Now I can have the knowledge about different processes and believe me or not; I have never known that so many different kinds of beer are produced all around the world. That’s great! Thanks to the internetthe World comes to our homes with a lot of information. Now, when retired I can focus on different sides of live and forget about daily underground coal mining from the past. I have also started to collect some beer items, as beer is one of the most recognizable item of coal miners culture. I am just the beginner collector and there are only few things like glasses and coasters. So, maybe you can help me tomake it bigger? Is it possible to have some samples of labels, coasters or crowns? I would be so grateful if it’s possible.

Wish you all the best and God bless you all

Adam

Maybe I’ll put my postal address below:

(Removed because we're not total jerks)

P.S. As Benjamin Franklin said one day: "Beer is proof that God loves us, and wants us to be happy."

OPEN

The store is now open.  Come get a growler stat.

We're open (at least) Tuesday through Saturday 12 - 7pm.

See you here.

Cheers, 

Half Acre Beer Co

Chicago, IL

Route 66

Half Acre friend and road tripper makes a stop at the big gaper out west.  

Half Acre Beer Co

Chicago, IL

The Store and what it means to you…

We’ve been getting a ton of questions about the store and upcoming changes.

Here is a general overview and some quick answers.

Our goal with the store and thought behind building a production brewery right in the middle of a busy neighborhood was to make it a place where people could connect with our brewery, the process and those making the beer they drink. 

It will also allow us some flexibility.  To be more specific:

The Half Acre store is not a bar and will not serve food.  We will sell our beer to-go and the beer & spirits of brewers and distillers we want to support.  We will have six draft lines that will allow for sampling and the purchase of growlers (1/2 gallon jugs) to-go.  We’ll also have a soda that we’ve made on draft as much as time allows.  You can buy our beer in 6packs, 22oz bottles, growlers, 1/2bbl kegs and 1/6^th bbl kegs.  We’ll also sell Half Acre merchandise to outfit your entire neighborhood.

Enjoying what we do very much and doing our best to continually offer new / different beer, we will have things available here that might not be available at other locations.  Not everything we brew lands in bars, stores and restaurants – it’s time consuming and expensive to develop visual identities and distribution paths.  The store will allow us to share some of the things that usually don't make it out of the brewery.

Basically, the store will grant us some flexibility to readily offer you Half Acre Beer in as many forms possible in the freshest state imaginable.

We will open the week of Oct 5, 2009.  We’ll be gearing things up slowly, so some things might not be available right away, but keep your pants on – we’re on it.  We will offer formal tours Friday’s at 5:00pm and will add Saturday’s in the coming months.  People can go out to the brewery at any time to see the machine at work.  During regular working hours it will be like being at the zoo, watching us work in our native habitat kind of vibe.  However at tour times we will chat it up and answer any questions anyone might have.

This should be awesome.  See you here.

Cheers,

Half Acre Beer Co

Chicago, IL