Tuesday, August 30, 2011

Galactic Double Daisy Cutter: Destinations Vol. 1

In an effort to get Galactic Double Daisy Cutter down the gullets of those unable to secure a bomber or growler on release day, here's a list of outposts potentially offering encore tappings of Galactic DDC in the near future:

The Map Room
Jerry's Sandwiches & Beer
Village Tap
Hopleaf
Small Bar Fullerton
Fountainhead
Bad Apple
Acre
Maria's Packaged Goods & Community Bar

A couple of things to keep in mind, keg tappings happen only when the good folks at these establishments see fit.

Also, there will be a Vol. 2 to this list.

Happy hunting. We'll see you guys out there.

Your faithful Brand Wizard,
Rog

The Skinny


There's been some very passionate dialogue concerning our special release beers, their quantity, how they're sold, etc.

We first want to recognize that having this debate at all is a luxury. We could concept these beers, guide them through our tanks and release them to the sound of crickets.
Fortunately, people are interested and show up to see what we made.

When we release beers, throw parties or whatever, we do our best to think through the process and run things in the best way for you, the faithful consumer, and Half Acre.

Here's where we'll address the common issues we've come across:

Why don't you release beers on the weekend, so us 9-5ers can have equal access?

-We release beers during the week because Saturdays are our tour day, which already has 100+ people lining up outside the brewery every week. To have that line and then a release line would make life for everyone a little crazy. We haven't released beers on Sundays because like most of you, we need some rest. Much like you 9-5ers we work all week, too. We actually put in hours that can sometimes be described as "brutal," and "exhausting." We're tossing around some ideas and might have a solution, but that's why releases have been during the week so far.

Bottle / Growler limits.

-They've been to high and will be reduced for the first day or two after release.

Why don't you just make more?

-We have made more. We do make more and will make more. The amount of beer we produce today relative to two years ago is pretty staggering. We have expanded….dramatically. With that said, we struggle to keep inventories in line and have responsibilities to the people carrying our beer in bars & stores. Thumbing our nose at those people would be out of line. Additionally, we produce as much or more special release beer relative to our total production than any production brewery making beer in this thirsty country.

A lottery system

- This could probably work if we had the time and energy to effectively work out the details.

We are a small brewery that utilizes every hand on deck to produce the beer we brew each and every week. Our days are long, intentions positive and aim constantly geared towards improvement.

Cheers,

Half Acre Beer Co
Chicago, IL

Monday, August 22, 2011

Tears

We released Galactic Double Daisy Cutter this past Friday. It sold out by 7pm.

We first want to thank everyone that came, sent people, drove hours and showed an interest in hoisting this beer. We send out a pixelated embrace to each one of you.

To those that weren't able to get your hands on some of this brew: Bottom line, we thought it would last longer. Our last big release was for Small Animal Big Machine which also sold out in the same amount of time, but was half the volume. We thought double the volume would increase the odds of spreading this hop-goon to interested parties, but again we underestimated the passion for the sticky bits.

We're going to explore some other options, but none are great and all increase the rigamarole considerably, so we'll see what hits.

That's for your understanding and solid support.

Till Then,

Half Acre Beer Co
Chicago, IL

Thursday, August 18, 2011

Galactic DDC


Friday 8/19 is the day and the Galactic will drop at 12noon when we open.

This beer insisted on being a beast. Uber-hazy and jam packed with the sticky, Galaxy hops, this beer isn't for the faint of heart.
As if pulled from the core of a distant, inhospitable planet, The Galactic Double Daisy is juicy and dank, rough and tumble and beautifully ugly. Strap on your boots and pull down some of the ooze, Galactic Double Daisy is here.

Half Acre Beer Co
Chicago, IL

Thursday, August 11, 2011

Bottle Boom

We've heard of two instances where a bottle of Small Animal Big Machine has blown. We want to give anyone a heads up that if they still have a bottle or two, they should be kept cold. We don't think you have to wear artillery armor in your house, just be aware that warm environments could be an issue and this has happened.

Should your bottle have an issue, then take a photo, get a hold of us and we'll make it right.

Half Acre Beer Co
Chicago, IL

Wednesday, August 10, 2011

Whooaaa Donkey!


Due to our chaotic packaging schedule and our plans to travel to the Great Taste Of The Midwest, we will be postponing the release of Galactic Double Daisy Cutter until next Friday 8/19.

We don't want to rush the beer and our ability to tenderly package it, so it must wait. We apologize for the delay and we'll see you soon.

Half Acre Beer Co
Chicago, IL

Friday, August 5, 2011

Donkey In Space


We're still set go go for the release of Galactic Double Daisy Cutter next Friday 8/12.
Here are the details:

22oz bombers: $9.99
Growler refills: $17
Fill with new growler: $21

6 bottle limit per person.

We begin sales at the open of our store at 12noon.

Request: Don't cellar this beer. Buy it and drink it. Hoppy beers are meant to be consumed fresh out of the gate -- they don't get better with time.


Half Acre Beer Co
Chicago, IL

Wednesday, August 3, 2011

In & Out


Some of you may have noticed that when shopping at the Half Acre Craft Beer Emporium that we've had a less than modern point of sale system and that speed was not our thing. If so, you'll be happy to know that we've replaced the rock, chisel and abacus with a state of the art, low-end POS system that will have you regulars gliding in and out of this joint with ease.

This becomes of particular importance on release days when lines tend to get long. It will take us a bit to wrap our heads around this technological dynamo, but once we do, speed is ours.

Half Acre Beer Co
Chicago, IL

Monday, August 1, 2011

Galactic DD


TIme to dust off the old blog and drop some beer news.

We've brewed a variant of Double Daisy Cutter we're calling Galactic Double Daisy Cutter. This version highlights Galaxy hops, a bruiser grown in Australia specifically to make pallets numb.

We're giving this one some time to relax in the tank, but it's looking like it will land in our brewery store on August 12th. Should that change in any way, then we'll let you know. We will be selling bombers and growlers. We're even going to throw some wax on this one...

The label, seen above, is particularly galactic. What you can't see here is the metallic silver that will print in the gray areas. Two headed donkeys never looked so good.

Yours,

Half Acre Beer Co
Chicago, IL