Tuesday, August 30, 2011
There's been some very passionate dialogue concerning our special release beers, their quantity, how they're sold, etc.
We first want to recognize that having this debate at all is a luxury. We could concept these beers, guide them through our tanks and release them to the sound of crickets.
Fortunately, people are interested and show up to see what we made.
When we release beers, throw parties or whatever, we do our best to think through the process and run things in the best way for you, the faithful consumer, and Half Acre.
Here's where we'll address the common issues we've come across:
Why don't you release beers on the weekend, so us 9-5ers can have equal access?
-We release beers during the week because Saturdays are our tour day, which already has 100+ people lining up outside the brewery every week. To have that line and then a release line would make life for everyone a little crazy. We haven't released beers on Sundays because like most of you, we need some rest. Much like you 9-5ers we work all week, too. We actually put in hours that can sometimes be described as "brutal," and "exhausting." We're tossing around some ideas and might have a solution, but that's why releases have been during the week so far.
Bottle / Growler limits.
-They've been to high and will be reduced for the first day or two after release.
Why don't you just make more?
-We have made more. We do make more and will make more. The amount of beer we produce today relative to two years ago is pretty staggering. We have expanded….dramatically. With that said, we struggle to keep inventories in line and have responsibilities to the people carrying our beer in bars & stores. Thumbing our nose at those people would be out of line. Additionally, we produce as much or more special release beer relative to our total production than any production brewery making beer in this thirsty country.
A lottery system
- This could probably work if we had the time and energy to effectively work out the details.
We are a small brewery that utilizes every hand on deck to produce the beer we brew each and every week. Our days are long, intentions positive and aim constantly geared towards improvement.
Half Acre Beer Co