The Store and what it means to you…

We’ve been getting a ton of questions about the store and upcoming changes.

Here is a general overview and some quick answers.

Our goal with the store and thought behind building a production brewery right in the middle of a busy neighborhood was to make it a place where people could connect with our brewery, the process and those making the beer they drink. 

It will also allow us some flexibility.  To be more specific:

The Half Acre store is not a bar and will not serve food.  We will sell our beer to-go and the beer & spirits of brewers and distillers we want to support.  We will have six draft lines that will allow for sampling and the purchase of growlers (1/2 gallon jugs) to-go.  We’ll also have a soda that we’ve made on draft as much as time allows.  You can buy our beer in 6packs, 22oz bottles, growlers, 1/2bbl kegs and 1/6^th bbl kegs.  We’ll also sell Half Acre merchandise to outfit your entire neighborhood.

Enjoying what we do very much and doing our best to continually offer new / different beer, we will have things available here that might not be available at other locations.  Not everything we brew lands in bars, stores and restaurants – it’s time consuming and expensive to develop visual identities and distribution paths.  The store will allow us to share some of the things that usually don't make it out of the brewery.

Basically, the store will grant us some flexibility to readily offer you Half Acre Beer in as many forms possible in the freshest state imaginable.

We will open the week of Oct 5, 2009.  We’ll be gearing things up slowly, so some things might not be available right away, but keep your pants on – we’re on it.  We will offer formal tours Friday’s at 5:00pm and will add Saturday’s in the coming months.  People can go out to the brewery at any time to see the machine at work.  During regular working hours it will be like being at the zoo, watching us work in our native habitat kind of vibe.  However at tour times we will chat it up and answer any questions anyone might have.

This should be awesome.  See you here.

Cheers,

Half Acre Beer Co

Chicago, IL